Kenyon is the human antithesis of “money won’t change me.” Unless he was this loopy to begin with.

Long before he was telling the world that he regarded Andriy Shevchenko as value for £30m of someone else’s money, Kenyon was coming out with gems such as:

“By 2014, we (Chelsea) want to be internationally recognised as the world’s number one club…it’s a very ballsy vision.” (Monthly magazine When Saturday Comes was moved to comment: “Well, its balls certainly.”);

“I don’t think we can have four divisions of professional football…(there should be) around 40 full-time clubs in two divisions”; and (drum roll):

“We (Chelsea) will be profitable by 2010.”

Yet nowadays, Chelsea are barely recognised as London’s number one club, ahead of Fulham…hah…no…Arsenal.

And their latest accounts revealed losses of £65.7m, which would deny them a place amongst Kenyon’s elite 40 if judged by operating profits/losses, and make his target of requiring “zero-cash funding from the owner at the beginning of the financial year 2009/2010” seem more LSD-influenced than ever.

It is little wonder, then, that Kenyon’s latest seven-year itch has come a year early and that his efforts to stop the “Kenyon for Eastlands” rumours remain below the radar.

Of course, this leaves Manchester City’s wonder-CE Garry Cook under threat.

He of the “New Model for Partnership in Football” which envisaged City-branded Mini Coopers and mini-scooters taking the Eastlands message to the world, before the team had barely qualified for the Europa League.

He who said “Thaksin Shinawatra is a nice person to play golf with”; and “I worked for Nike who were accused of child labour issues…we were innocent of most…I was comfortable in that environment.”

Where would such a shamelessly money-driven idiot end up if Kenyon hit town?

Of course, there are rumours that Chelsea might soon need a new Chief Executive…